Skepta - Shutdown

 Grime artist Skepta's 2015 music video for Shutdown depicted the mise en scene of the urban youth of 21st century London brilliantly through the urban location, props consisting of phones, cigarettes, a dog and a car. The video is simplistic which is why it is so successful in accompanying a grime anthem, the brands are easily seen as nearly everyone is draped in black and white cloths with brands such as Nike, Adidas and Stone Island clearly visible. The mix of races and characters was also apparent to see in the video with a variety of ethnicity's displayed throughout the video alongside Skepta. The shared culture of grime was effectively defined through the costume as everyone was dressed pretty much in black and white yet through accessories such as gold earrings and chains, through nail color and brands such as Nike, Adidas and Stone Island each characters individuality was able to shine whilst staying true to the culture as it displayed familiar brands and logos within it.